Tuesday, April 14, 2015

Ch. 10 - Product Concepts

Chapter 10 of MKTG: Principles of marketing focuses on Product Concepts.

All products in Footlocker would be considered consumer products because they are bought to satisfy an individual's personal want or need. I would also say that most of the products at Footlocker are shopping products, most people who shop at footlocker know what sneaker they want, they just need their size and sometimes they're trying to decide on a color. Foolocker sells many brands of sneakers, in a way sneakers are Footlocker's product item, the different brands are the product line, and all other items like T-Shirts, socks, shoe cleaners, and Sweatsuits are part of the product mix.

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