As long as companies like Nike, Adidas, and Puma continue to release new styles and sneakers, Footlocker will continue to be in the Growing Stage of the product life cycle.
Monday, April 27, 2015
Ch. 11- Developing and Managing Products
Chapter 11 of MKTG: Principles of Marketing focuses on Developing and Managing Products. Products that are sold in footlocker are modified all the time. New sneakers, styles, apparel, and accessories are always coming out. According to the product life cycle, I would say that Footlocker is still in its Growing Stage simply because there will always be sneakers coming out according to the season and the audience. New ideas for any items that Footlocker sells will always come into play.
As long as companies like Nike, Adidas, and Puma continue to release new styles and sneakers, Footlocker will continue to be in the Growing Stage of the product life cycle.
As long as companies like Nike, Adidas, and Puma continue to release new styles and sneakers, Footlocker will continue to be in the Growing Stage of the product life cycle.
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