Ch. 15- Marketing Communications

Chapter 15 of MKTG: Principles of Marketing focuses on Marketing Communications. Some ways that Footlocker promotes themselves are during peak seasons like when School is approaching or there is a major sports event like the Super Bowl or All Star Weekend, they have Sports stars advertise for them in commercials and such as described in an earlier post. One thing that sets Footlocker apart is their competitive advantage, one of which is that they have a Triplex store on 34th street, a very bust tourist shopping destination in NYC. The store includes Lady Footlocker, Kids Footlocker, and Footlocker, there are three different inventories in the store and you can get something for the family in the same store. the importance of the three different inventories is that something that you can't find in Footlocker for a woman or a child, there is Lady Footlocker and Kids Footlocker right there at your disposal. One store may also have other colors in a specific shoe or clothing also.

Footlocker's biggest competitor is sneaker store Finishline, which is right across the street from the triplex store in Macy's. They are located on various floors of Macy's but they only sell sneakers, while the Footlocker's Triplex Store sells apparel, socks, sneakers, and sneaker cleaners.