Ch. 7 - Business Marketing

Chapter 7 of MKTG: Principles of Marketing focuses on Business Marketing. Business Marketing, also called industrial marketing, is the marketing of goods and services to individuals and organizations for purposes other than personal consumption.



While shopping at Footlocker, the Business-to-Business electronic commerce is the common method used. Footlocker uses the social media platform to promote new sneaker releases and major sports events. Footlocker has an Instagram, Facebook, and a Twitter page. They all include direct links to footlocker.com where customers can buy any of the products featured on their pages. Footlocker uses the internet to facilitate most of all its selling, promotion, and advertising. This helps to reach its target audience and even people who are not apart of their target audience. Lately, everyone has an account with at least one of the social media platforms I mentioned earlier and that puts Footlocker ahead of the game being that they post daily on each and every platform as opposed to other sneaker retailers.