Tuesday, March 31, 2015

Ch. 17 - Personal Selling and Sales Management

Chapter 17 of MKTG: Principles of Marketing focuses on Personal Selling and Sales Management.

Foot locker, INC. has a program for Customers called the VIP Program. It's a program where if you sign up for it, you receive coupons, first looks on new releases, access to exclusive products online, a birthday discount, and everything for FREE. It benefits both the company and the customer, it is building revenue for the company because when a customer knows they are getting a deal constantly, they will keep buying and that means more money for the company. It benefits the customer because they can get money off of most products that other customers do not have the luxury of. Also, when you spend a certain amount of money, you get a coupon, this drives customers to buy more so they can save more.


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