Ch. 6 - Consumer Decision Making

  Guests come into Footlocker for a variety of reasons. They could be coming in for sneakers for running, fashion, basketball, boots for inclement weather, and apparel to match it all. Footlocker has managed to get many consumers attention by having events including basketball stars who have a relationship with the company and have some merchandise in the stores. 

   Recently for All Star Weekend 2015, which was held at Madison Square Garden, Stephen Curry, James Harden, and Kyrie Irving all appeared at the Footlocker triplex, which is also Footlocker's corporate building. They arrived all on separate days of the weekend for about an hour and signed merchandise for fans, James Harden even bought a few things and interacted with the employees. This gives the consumer the thought that they should, in fact, shop at the same places where their favorite basketball player's sneakers or hats are sold. It gives the consumer the idea that since basketball stars are advertising and wearing things from Footlocker, they should do the same.