Ch. 14 - Marketing Channels and Retailing

  Chapter 14 of MKTG: Principles of Marketing focuses on Marketing Channels and Retailers. Foot Locker has 3,546 stores worldwide, but here in NYC there are about 50 locations. One of which is the headquarters, located on 34th street between 7th and Broadway, this store is unique because it is a Triplex, which means there are three stores in one. They include Foot Locker, Lady Foot locker, and Kids Foot locker.

Foot Locker in Bradford, West Yorkshire.

Foot Locker in Cleveland, Ohio.

Foot Locker in Canada.

  I went to visit the triplex on multiple occasions, but this time, I went for a purpose, I was there to observe my surroundings. I came to find that there is in fact a retailing mix there, which are the 6 P's (Product, Place, Promotion, Price, Presentation, Personnel). In the store, you can find many brand sneakers and accessories like Nike, Converse, Adidas, Timberland, Saucony, ASICS, Under Armour, New Balance and Puma. The accessories include T-Shirts, Sweat shirts/ pants, Socks, Sneaker/Boot Cleaners across almost all brands. The sales associates are trained to know all of the merchandise by name, model, and color. They were able to convert sizes with Tourists without any problems, which breaks down the barrier for tourists, allowing their shopping experience to go smoother. The location of the triplex is very convenient, it is in the heart of NYC. Almost every train line is within blocks of the location, Penn Station, Times Square, and the Port Authority Bus Terminal are all very close to the triplex. Many people come to this location because although the three branches are in the same store, they have different inventories. This means that although Foot locker may not have it, it can be available in Ladies or Kids, depending on what you are looking for. You can make orders from the store to be delivered to pick up from the store or delivered straight to your home, layaway is also available to customers. Also available for the comfort of the customers is Foot locker Network, which is the Music network that Foot locker provides in their stores. There are 4 flat screen televisions showing the latest music of most genres for the customers viewing pleasure. Foot locker made sure to be eclectic in choosing which music to play so that everyone could enjoy the music, and also to convey the message that everyone is thought about in Foot locker.

  Overall, even though Foot Locker is mostly busy all of the time, they make sure to attend to customers and help them effectively.