Ch. 3 - Ethics & Social Responsibility

   Chapter 3 of MKTG: Principles of Marketing focuses on Ethics and Social Responsibility. Foot Locker has held up their end of the bargain when it comes to social responsibility and doing right by society. In June 2010, Foot Locker collaborated with Veterans Advantage to put in place a 20% discount in honor of all who serve or have served for our nation and their families. The discount would be on all athletic apparel and shoes and at all of Foot Locker's subsidiaries as well (Champs Sports, Eastbay, Lady Foot Locker, Foot Action and Kid's Foot Locker). The discount can be used in stores, by phone, and online. "Foot Locker is proud to carry on the spirit and tradition of supporting our veterans, and in so doing, honor them by providing savings to encourage their active lifestyles," said Ken C. Hicks, Chairman & CEO of Foot Locker, Inc.

   

   In 2011, Foot Locker, Inc. also launched the Foot locker Scholar Athletes Program, where each year 20 students who are doing exceptionally well in school and who are also actively involved in sports and their community, are awarded $20,000 towards their college education.

Foot locker believes strongly giving back to the community and helping those who show passion in sports, thats where the corporation's social responsibility lies.

Sources

http://www.csrwire.com/press_releases/29818-Foot-Locker-Inc-Thanks-Those-Who-Serve-With-New-Discount-Program-for-U-S-Military-Veterans-and-Their-Families-

http://www.prnewswire.com/news-releases/foot-locker-foundation-inc-unites-athletic-industry-for-13th-annual-on-our-feet-fundraising-gala-229072921.html